Projects in all forms and sizes
The references I’ve listed here offer a good overview of the range of my work – from classic advertizing to trade fairs, events, and exhibitions.
Most of these projects were realized in close collaboration with the listed agencies – all renowned experts in brand communication, exhibition design, and live experiences.
If no agency is mentioned, the work was commissioned directly by the listed company.
I’ll be happy to send you some recent work samples – just drop me a line!
Advertizing / Brand Communication
(Selection – alphabetically)
AkzoNobel – PR articles and interviews for their customer magazine
(AkzoNobel, Stuttgart)
Armstrong DLW – Copy and concept for brochures, ads, and flyers
(Agency: Das Königreich, Ludwigsburg)
Bauknecht – Copy and concept for web content, brochures, and flyers
(Agency: 21TORR, Stuttgart)
Blum Group – Copy for SEA campaign; script and voiceover for YouTube videos; web content
(Agencyr: 21TORR, Stuttgart)
Daimler Financial Services – Copy and concept for brochures, ads, and campaigns
(Agency: Loup, Stuttgart)
Die Post (CH) – Whitepaper
(Agency: port-neo, Stuttgart)
Essilor – Copy and concept for POS campaign “Black Trydays”
(Agency: Milla und Partner, Stuttgart)
Essilor – Copy for brochures, invitation materials, and web content introducing the new partner program “Essilor Experts”
(Agency: Milla und Partner, Stuttgart)
GleissLutz – Website concept and copy
(Agency: Loup, Stuttgart)
IBM – Copy and concept for brochures, ads, and flyers
(Agency: Logo5051, Kornwestheim)
Juwelier Jacobi – Copy for brochures and ads
(Agency: Loup, Stuttgart)
Klangerfinder – Script and voiceover for video documentation “Sound of Stuttgart”
(Agency: Klangerfinder, Stuttgart)
Kleemann GmbH – Copy and concept for ads and brochures
(Kleemann GmbH, Göppingen)
Lechler Immobilien – Copy and concept for ads, flyers, and web specials
(Agency: Bosch Fahrian, Kassel)
Leuco – Copy ad concept for web content and ads
(Agency: Halbautomaten, Stuttgart)
Max Planck Institut für Physik – Copy for institutional brochure and exhibition texts
(MPP München)
Meiko – Voiceover and on-screen copy for explainer video “Ergonomics”
(Agentur: Halbautomaten, Stuttgart)
PCT Performance Chemicals – Copy and concept for brochures, ads, scripts, and voiceovers for AV media
(PCT Chemie, Hemmingen)
Phoenix Real Estate GmbH – Copy for websites, brochures, and posters
(Agentur: Loup, Stuttgart)
Polytan GmbH – Copy and concept for brochures, ads, and flyers
(Agentur: Das Königreich, Ludwigsburg)
PXG Pharma – Co-development of concept, copywriting for website (in English)
(Agency: 21TORR, Stuttgart)
Robert Bosch GmbH – Scripts and copy for online tutorials and web content
(Agency: 21TORR, Stuttgart)
SFS Group – Co-development of concept and content structure, copywriting for website
(Agency: 21TORR, Stuttgart)
Smartflower Energy Technology – Copy for brochures and ads
(Agentur: Bosch Fahrian, Kassel)
Sichtbar Augenoptik – Concept and copy for website, mailings, and flyers
(Sichtbar Augenoptik, Stuttgart)
Tibo Tiefbohrtechnik – Copy and concept for website, mailings, and image brochure
(Agentur: Loup, Stuttgart)
Ticket Toaster – Copy for image brochure and website
(Ticket Toaster, Kassel)
TRUMPF Werkzeugmaschinen – Videos and trailers for social media and website
Scriptwriting and production support for multiple video series on LinkedIn and YouTube; landing pages including “Oseon in 100 Seconds” and “Up Close and Personal: TRUMPF Global Training Center”
(TRUMPF Werkzeugmaschinen SE + Co. KG)
TRUMPF Lasertechnik – Videos and trailers for trade fairs and social media
(TRUMPF Laser- und Systemtechnik AG)
TurmQuartier Pforzheim – Copy for website und radio ads
(Agency: JUNG: Kommunikation, Stuttgart)
Zehnder – Concept and copy for product microsites and flyers
(Agency: 21TORR, Stuttgart)
Zehnder – trade fair communication across several channels
Co-development of concept; copy for microsite, print and digital mailings, and social media posts promoting Zehnder’s digital appearance at ISH 2021
(Agency: Milla & Partner, Stuttgart)
Trade Fairs, Events & Exhibitions
(Selection – chronologically)
“Ready for more.”, Achema trade fair appearance , Uhlmann Pac-Systeme GmbH & Co. KG (2024)
Concept development, editorial work, and scriptwriting for the packaging specialist’s appearance at Achema – including a content update for their interactive digital tool and a new series of 3D animated videos (imagery and animated typography) for a large-scale LED wall.
(Client: Milla & Partner, Stuttgart)
“Smart. Efficient. Sustainable.”, Interpack trade fair appearance, Uhlmann Pac-Systeme GmbH & Co. KG (2023)
Concept development, editorial work, and scriptwriting for Uhlmann’s presence at Interpack – including the development of an interactive digital tool and a series of 3D animated videos (imagery and animated typography) for a large-scale LED wall.
(Client: Milla & Partner, Stuttgart)
“TRUMPF Digital Summit 2022”, virtual event, TRUMPF (2022)
Co-development of concept, editorial support, and scriptwriting for digital keynotes and panel discussions; UX writing and text for the interactive event platform; invitation campaign and social media content for the virtual live event of TRUMPF’s machine tools division.
(Client: TRUMPF Werkzeugmaschinen SE + Co. KG)
“Our path to climate neutrality“, BASF visitor center, Ludwigshafen
Content-structuring and research, co-development of concept, storyboarding, content creation and UX writing for interactive exhibits on energy transformation, circular economy, and renewable raw materials.
(Client: Milla & Partner, Stuttgart)
Minerals exhibition, Sparkasse Pforzheim (2021)
Content-structuring and research, co-development of concept, copywriting and photography for a permanent exhibition on mining and minerals in the Northern Black Forest.
(Client: Die Werft, München)
“Pure Living”, Virtual Experience Platform, Zehnder, ISH 2021
Development of a trade fair motto, co-development of concept, storyboarding, copywriting and UX writing for Zehnder’s virtual presence at ISH 2021 – including a digital experience platform and live product presentations.
(Client: Milla & Partner, Stuttgart)
“Home of Advanced Vision”, Messeauftritt Essilor, Opti 2020
Development of a trade fair motto, co-development of concept, storyboarding and UX writing for interactive exhibits, a trade fair app and a microsite.
(Client: Milla & Partner, Stuttgart)
Visitor Center Roche Instruments, Rotkreuz, Schweiz (2019)
Research and content structuring, co-development of concept, content creation and adaptaton, copywriting and photography for interactive exhibits.
(Client: Milla & Partner, Stuttgart)
Leuco trade fair appearance, Ligna (2019)
Development of trade fair motto and copywriting for the trade fair presence of the tool manufacturer from Horb at Ligna 2019.
(Client: Halbautomaten, Stuttgart)
Changi Experience Studio, Changi Airport, Singapore (2019)
Research and content planning, co-development of concept, copywriting and photography for interactive exhibits at the Changi Experience Studio in Changi Airport.
(Client: Milla & Partner, Stuttgart)
Temporary exhibition “METRO unboxed“, Metro AG (2017)
Research and content planning, content creation for interactive exhibits and country showcases in Metro’s temporary brand pavilion in Düsseldorf.daktion, konzeptionelle Mitarbeit und Texterstellung für interaktive Exponate und Länder-Stände im temporären Markenpavillon der Metro AG in Düsseldorf
(Client: Milla & Partner, Stuttgart)
Ausstellung „Gold. Geld. Gesellschaft.“, Sparkasse Pforzheim (2017)
Research and content structuring, co-development of concept, content creation, copywriting and photography for the 600 sqm permanent exhibition in the main customer hall of Sparkasse Pforzheim.
(Client: Die Werft, München)
German Pavilion, Expo Milan 2015
Research and content structuring, co-development of concept, content creation and copywriting for the German Pavilion (“Fields of Ideas”) at Expo 2015 in Milan.
(Client: Milla & Partner, Stuttgart)
German Pavilion, Expo Shanghai 2010
Research and content structuring, co-development of concept, content creation and copywriting for the German Pavilion (“balancity”) at Expo 2010 in Shanghai
(Client: Milla & Partner, Stuttgart)
150th anniversary exhibition ROM/Imtech (2008)
Copywriting for the anniversary exhibition of the technical services provider.
(Client: Die Werft, München)
Stadtmuseum Abensberg (2006)
Research, content structuring and scriptwriting for the museum’s audioguide.
(Client: Die Werft, München)
ThyssenKrupp IdeenPark (2006)
Concept development for the IdeenPark 2006 in Stuttgart
(Client: Milla & Partner, Stuttgart)
[+] numerous other projects in brand communication and spatial experiences, e.g. for E.ON, Mercedes-Benz, Württembergisches Landesmuseum, Novartis, Stadtwerke Erding, Armstrong DLW, Bauknecht, Conergy, Lotto, Sedus, Knorr Bremse, Faro, City Initiative Stuttgart etc.