Every project is different – and so is my role. 

Sometimes I’m brought in for a new website. Sometimes to shape a digital interactive experience. Sometimes just to find the right words – to make your message truly connect with your audience.

What stays the same? A strategic mindset, sharp messaging, and a result that works – and matters.

This is what I offer:

1) Workshops & Co-Creation

• Brand and product positioning workshops
(using strategic frameworks like SWOT analyses, the Golden Circle etc.)
• Co-creative idea sessions for interactive exhibits and live content
• Training and rehearsal sessions for live formats
• AI training (customization, strategic prompting, efficient refinement)

2) Concept & Strategy

• Communication and content strategy
• Brand and product positioning
• Core messages and key benefits
• Campaign strategies
• Customer journey mapping
• Format and channel planning
• Brand voice and tone-of-voice guidelines

3) Copywriting & Content Development

• Websites – content development, structure and copy 
(incl. SEO and E-E-A-T alignment)
• UX strategy & UX writing
• Trade fair and event communication assets
• Social media campaigns and posts
• Brochures, product sheets, catalogs
• Web banners, search engine ads (SEA)
• Blog articles and editorial content 

4) Interactive & Experiential Content

• Concept and content for trade fairs, brand spaces, and exhibitions
• UX concepts and content for interactive applications  (e.g. multitouch tables, hands-on exhibits, serious games)
• Scripts and storyboards for video and audio
• Scripts for live formats (event moderation, product presentations, expert panels, show segments and webinars)
• Scripts for audio guides and immersive experiences

5) Research & Editing

• Research and content structuring
• Curating and adapting content from source materials
• Editing for style, tone, and structure
• Translating and adapting content (culturally and idiomatically)
• Prompting, reviewing, and refining AI-generated drafts