Concept & copy that works – and matters.

Websites or trade fair appearances, interactive applications or video, social media or print: Whenever it’s about shaping content in a way that truly connects with your audiences, I’m your man – a creative, reliable, and remarkably versatile partner.

Fluent across all channels and media.

Whatever the job is about, I bring years of experience, a healthy dose of curiosity, a love of learning – and the ability to turn complex topics into clear and convincing storytelling.

In addition to concept and copy for classic advertising and digital formats, I’ve developed a particular focus on live and physical formats – from concepts and content for interactive media applications to scripts for live-events, video, and audio.

More and more clients also like to bring me on as an editor – to research, curate, and effectively shape content so it resonates with their target audience.

Clear thinking. Solid craft. In tune with the Zeitgeist.

UX-centered thinking, audience insight, and a sharp sense of context and channels are just as much part of my toolkit as the thoughtful and effective use of AI.

Publications like The New York Times, Die Zeit, or WIRED help me stay on top of cultural trends and what’s shaping tomorrow’s conversations. And yes, there’s a bit of Instagram, LinkedIn, and TikTok in the mix too.

Also available for international projects. Maybe yours next?

And of course, I’m more than happy to join international projects, as long as the working and target language is English.

Want to know more about me and what I can do for you? Just drop me a line – I’ll be glad to send over some work samples or introduce myself in person.